Age Cymru is launching a new national campaign – Open doors, connected lives – to help reshape the public conversation around care homes in Wales.
About the campaign
Open doors, connected lives aims to:
- Build understanding of the value of strong community / care home relationships
- Challenge outdated stereotypes about ageing and residential care
- Enable care homes to confidently engage with local communities and partners
Join us in changing the conversation
By helping older people and families feel informed and reassured, we can shift the narrative – from fear of isolation to connection, community, and choice.
Let’s help people to make positive choices and create care home communities where everyone feels seen, valued and connected.
Find out how to get involved:
Website: agecymru.wales/opendoors
Email: carehomes@agecymru.org.uk
Call: 029 2043 1555
